A couple of years ago I sat down with Tourpreneur, a platform focused on helping tour operators build sustainable, professional businesses.
In the interview I talk openly about how I turned a long-standing obsession with WWII battlefields into full-time work. We cover how I got started, why I chose to focus on places like Arnhem, Nijmegen, Bastogne and the Hürtgenwald, and what it actually takes to guide people through history in a way that goes beyond dates and unit names. This is not about reenactment or nostalgia. It is about context, decision-making, leadership, and the human cost of war.
We also get into the less romantic side of the job. Building an audience, finding the right clients, pricing tours honestly, and staying credible while operating in a space that is often shallow or over-commercialised. If you run tours yourself, or are thinking about it, there are some hard truths in here.
This interview is for people who care about history and for those who are curious how a very niche tour business is actually built and sustained. If you want a realistic look behind the scenes, this conversation is a good place to start.
